Streamers
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Atleast for the high end streamers, they can claim it as expenses on their taxes + they make more money off debuting the expensive cards on youtube/twitch and all that.
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If you are talking about Littlemann17 not only is it a tax deduction. It already has 33K views (earning ad revenue) and was sponsored by Kontrol Freaks.
If people didn't watch these then the streamers would not make them.
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I’m considering starting to stream myself…the average dude’s struggles lol. Makes sense that they blow so much money on it, they can write a good chunk of it off.