Does anyone else find it odd that PS is spending millions advertising a system they can’t provide for the customers?

SDS

I’m watching the Fiesta Bowl right now & Playstation is the main sponsor. It’s basically a PS5 commercial every other one. I’ve seen TONS of PS5 commercials this entire week during sporting events I’ve watched. This must be costing Sony millions of dollars. My question is why? There are still none available on any non scalper sites & most people don’t expect them to be readily available until much later in the year. Why waste all that money on advertising for a product you can’t deliver for 6 months? Just thinking out loud.

SDS

@JediOfArgonath said in Does anyone else find it odd that PS is spending millions advertising a system they can’t provide for the customers?:

I’m watching the Fiesta Bowl right now & Playstation is the main sponsor. It’s basically a PS5 commercial every other one. I’ve seen TONS of PS5 commercials this entire week during sporting events I’ve watched. This must be costing Sony millions of dollars. My question is why? There are still none available on any non scalper sites & most people don’t expect them to be readily available until much later in the year. Why waste all that money on advertising for a product you can’t deliver for 6 months? Just thinking out loud.

Why is this in diamond dynasty?

SDS

They have provided a record amount. It is just a lot of the wrong people have gotten their hands on them. And they make nothing off of PS sales. Losing money if anything at these prices. They make money off games, micro transactions, and services being purchased.

SDS

I hope them scalpers get stuck with a lot of unsold next gen consoles 😂

SDS

There could be, and probably are, multiple reasons actually. First and foremost the product has been released and whether there is stock or not, the advertising campaign that is paired with the release will roll out regardless. That is what's happening.

Second of all, stock will be refilled eventually so according to the AIDA marketing communication model (attention - interest - desire - action) they can still achieve 3 out of those 4 goals. They could even take action as well, by putting money aside for the system as a direct result of the advertisement campaign.

Then there are partnerships/sponsorships where events are partnered up with brands and it includes air time in the package. Like the beer brand and the Superbowl for example, every commercial break they will have air time for their brand which often doesn't even evolve around the actual product. Its building the brand that matters.

And last but not least, they are still competing in a competitive market. So the campaign is almost certainly also centered around the strength of the brand compared to its competitors, like Microsoft's Xbox. Growing brand favoritism doesn't sell any consoles at this particular moment, but it brings profit eventually. Especially if you can keep your customers down the line for future console releases and all other products/services.

So yeah, that's just a few reasons I could go on and on. Marketingcommunication is an interesting and lucrative business.

SDS

@raesONE said in Does anyone else find it odd that PS is spending millions advertising a system they can’t provide for the customers?:

There could be, and probably are, multiple reasons actually. First and foremost the product has been released and whether there is stock or not, the advertising campaign that is paired with the release will roll out regardless. That is what's happening.

Second of all, stock will be refilled eventually so according to the AIDA marketing communication model (attention - interest - desire - action) they can still achieve 3 out of those 4 goals. They could even take action as well, by putting money aside for the system as a direct result of the advertisement campaign.

Then there are partnerships/sponsorships where events are partnered up with brands and it includes air time in the package. Like the beer brand and the Superbowl for example, every commercial break they will have air time for their brand which often doesn't even evolve around the actual product. Its building the brand that matters.

And last but not least, they are still competing in a competitive market. So the campaign is almost certainly also centered around the strength of the brand compared to its competitors, like Microsoft's Xbox. Growing brand favoritism doesn't sell any consoles at this particular moment, but it brings profit eventually. Especially if you can keep your customers down the line for future console releases and all other products/services.

So yeah, that's just a few reasons I could go on and on. Marketingcommunication is an interesting and lucrative business.

Sounds good to me lol

SDS

Advertising is bought months in advance for one. Plus advertising is a tax write off. They could spend those millions promoting a product or just give a check to the government.

SDS

This topic is in the wrong spot, but it is valid. How tf are there not enough available AGAIN.
I remember we had the same problem with the PS2!!!! Side stores overcharging by a lot.
I am still happy with my PS4, but would love a 5 now.

SDS

I never intended to buy a PS5 at launch, so I haven't really been following this much. Why have PS5's been in such short supply?

SDS

@Dino-might_not said in Does anyone else find it odd that PS is spending millions advertising a system they can’t provide for the customers?:

I never intended to buy a PS5 at launch, so I haven't really been following this much. Why have PS5's been in such short supply?

Scalpers and I'm assuming covid affected manufacturing.