It's called "live service, pay up." Your single player experience doesn't exist anymore.
People have been praising SDS for years for not tying their single player experiences into the live services portions of The Show, and it sucks to see that they are finally starting to cave a little. I know people will defend this, by saying "to actually progress your created player you still have to play RTTS", but that's not my point. This is the test run to see how far they can push before the players stop playing. I watched 2k do this a few years ago, and it always starts out like an innocent concept then the next thing you know you have to pay stubs to get a decent player to enjoy RTTS.