I imagine there are two things that developers/suits care about: player retention and sales.
The game has sold very well so that's one less thing to worry about, it always sells well. For mid-year sales (the micro transactions), I just cannot imagine people have been spending stubs to buy players right now when we know 99s are six weeks away. They are only going to get more aggressive with their mid-year strategies (stub sales for $, flash sales, FOMO) in order to try to get people to spend $. I can't imagine people are going to bite though.
As for player retention it obviously goes down as the year goes on, no shame in that. However with the introduction of the repeatable grindable mini seasons, I imagine their player retention has skyrocketed because of how easy it was to get packs from completing the WBC Mini Season. They care about how much people are playing their game, that looks good on reports. Average play time, amount of hours played, stuff like that.
UNTIL people A) stop buying the game at all or B) stop spending real money on diamond dynasty, we won't see any meaningful changes. Again they only care about sales and player retention.
I worry about what the ASG collection is going to cost.