When I say "catered to casuals" I mean casuals vs. those that think of themselves as "competition players". I agree that the moving parts are far harder to pick up than Madden or 2K. There is a a VERY small group of players that play this game at a level that I would consider to be "competitive", and the reality is that competitive means a lot of different things. There are people that are in the 600 and 700's that consider themselves to be competitive players. They aren't. They may be competitive in their respective divisions, but they aren't winning the end of season tournament. In those tournament players eyes, even those 600-800 level players are "casuals".
So, I stand by my estimate, which might even be low, that 85-90% of the player base are casuals, and the gaming companies need those people to keep buying the game and doing micro transactions, so they will always cater to those players, and rightfully so.